Who Are We?

We are a multi-media company that celebrates the 55+ demographic, one of the fastest growing, most lucrative consumer groups in the world.

Our editorial content focuses on the positive aspects of aging and celebrates those who are over the age of 55 and living life to the fullest. In doing so we discard negative stereotypes and disrupt negative narratives as it relates to aging.

More and more people over the age of 55 refuse to accept the labels society places upon them, and we join them against this assault on their dignity and worthiness.

We are proud to be a voice for people over the age of 55 who inspire us with their audacity and initiative.

We seek businesses and organizations with similar beliefs and intents to join us. If you want to grow your business and reach this huge and lucrative consumer group with your product or service, we are here to help you.

Our 55+ readers truly appreciate products and services that enhance their lives.

Did you know that people over 55:

• Purchase OVER HALF of consumer goods and services?
• Make up OVER HALF of the adult consumer population?
• Own 75-80% of the wealth in Canada?
• Are highly influential consumers? In addition to their own purchases, they are often involved in the purchase decisions of their spouses, their aging parents, their adult children and their grandchildren.

We provide several ways for businesses to reach the rapidly growing and lucrative 55+ consumer demographic including:

• a monthly print magazine distributed throughout most of British Columbia,
• an attractive and highly optimized website, and
• a 55+ lifestyle tradeshow

Our Magazine

INSPIRED 55+ Lifestyle magazine presents a positive image of aging as we celebrate the inspiring lives and achievements of active people over the age of 55.

• Distributed monthly to 150,000 readers throughout the Lower BC Mainland, Vancouver Island with growing distribution in the Okanagan region.
• Can be read online via computer, phone or tablet
• We have a pickup rate of over 98%, meaning we recycle less than 2% of our magazines at the end of the month, far exceeding the industry standard.
• We are told over and over about the strong emotional connection our readers have with our magazine. “I love your magazine” is a statement we hear all the time. Advertisers benefit from the strong relationship we have built with our readers.

Our Website

We revitalized our online presence in 2018 with an updated WordPress design and added increased navigation capabilities. Businesses that want a digital platform to reach our readers can choose from a variety of options on our website including:

• Banner ads
• Business directory
• Paid or earned editorial

Our Events

Our 55+ Lifestyle Show held in Victoria is a prime place for businesses to meet our readers face to face once a year. Since 2006 we have been partnering with several community organizations to host this one-day event attracting over 125 exhibitors and offering all day entertainment. We have held similar events in both Vancouver and Nanaimo. Call us for information about our next events.