When Eve Weimer learned her grandchildren were coming home from university for a visit, she decided she needed to update her look. What better way than taking a chance and throwing her hat in the ring for INSPIRED’s makeover contest?
“The makeover made me feel confident and glamorous,” says Eve. “I was happy that at my age I was still able to participate.”
With a passion for travel sparked as a little girl growing up on a farm in Saskatchewan, Eve traversed the globe during her career with Air Canada.
“My most memorable trip was taking the Trans Siberian Express train from Moscow to Beijing,” she says. “The herds of gazelles and camels in the Gobi Desert were truly amazing, and I enjoyed a meal in a yurt with Mongolian nomadic people.”
An avid reader, Eve now has more time to devour the books she calls companions during key parts of her life. “Books allow me to see how other people live, and enable me to learn about new places.”
Actively involved in environmental causes, Eve has volunteered for the Council of Canadians, the Suzuki Elders, and has helped in several local causes, like Communities and Coal and lobbying to move the BNSF railroad.
To stay fit, dance is one of Eve’s constant pastimes. “Learning new steps and meeting new people keeps my mind engaged,” she says. “I am hoping to learn Salsa for my upcoming trip to Cuba.”
Eve’s friends and family attended the September Lifestyle Show in Vancouver to cheer her on.
“The whole experience was fun and inspiring,” she says. “My favourite part was having my hair styled by Hana and meeting people at the Lifestyle Show. I would definitely recommend it to friends.”
What the stylist did:
Hair:
“Eve came to me with a beautiful smile and shoulder-length blonde hair. She had not coloured her hair for several months, and she had been colouring her hair herself. The result was roots a few inches long and dry, compromised ends. To improve the health of Eve’s hair, I decided to cut it into a chin-length classic bob, keeping Eve’s classy look and leaving her with some length. I also created a side-swept bang to give her a softer look around her face with some texture to create a little movement. This style will be easy for Eve to do at home.
For the colour, I started with a pre-colour treatment from Redken to remove build-up, so we could get the best result from the colour. I then gave Eve a protein treatment called Chemistry by Redken to help strengthen her compromised hair. I lightened her roots to match her ends and added Redken’s pH bonder to protect the hair. I then did a Balayage highlight for a soft sun-kissed natural look, and added a gold iridescent and a cool blonde into the hair to create a slight contrast. I used the Shades EQ colour gloss by Redken because it is gentle on the hair and creates a beautiful shine. I left her with a gorgeous soft blonde, and her hair felt soft and silky afterwards.”
Makeup:
“For Eve’s makeup, I started with a primer, which makes the skin beautifully smooth for makeup application. Then, I added some contouring with foundation. I used a slightly darker foundation to shadow some areas; and a slightly lighter foundation to brighten some areas.
I applied an eye primer and a little concealer for extra brightness around the eyes. For Eve, I wanted to bring the focus mainly to her eyes, so I downplayed other aspects of her face and kept them very natural. I darkened around her lash line and added a purple shadow to bring out her blue eyes, combining subtly with a little drama. On the apple of her cheeks, I used a cream blush; on her lips, I used a pink stick to give them a healthy glow. My focus with Eve’s makeup was to enhance her natural beauty.”
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