During a time of transition, Norma Reid was presented with the opportunity to participate in the INSPIRED Makeover, which she called a “perfect visual representation of change.”
After leaving her government career at 48, Norma became a certified coach, started her business and began working with clients. A lifelong learner, she is currently studying Spanish, line dancing and various courses through Mindvalley online.
“I volunteer at personal development trainings, and love supporting others in their growth,” she says.
Norma’s inspirations are many: from the natural beauty of the west coast to her grandchildren and the people with whom she continues to work.
“I work on-call at Camosun College with students with diverse abilities and I am inspired by their commitment and courage,” she says.
Travelling abroad, e-biking the Galloping Goose trail and a tandem parachute jump this summer add spice and adventure to life, which Norma plans to bring into her next chapter – a chapter she’s open to sharing with someone special.
Of the makeover experience, Norma says she felt fortunate to be chosen.
“Each experience was top notch,” she says. “The ladies at Blue Sky Clothing were great! Love the outfit! Gina’s facial was lovely, and Hana was amazing with my hair. I am blown away by what a difference a new hairstyle and makeup makes in how I feel. When I see myself in a mirror, I feel younger!”
Since the makeover, Norma has returned to the gym and enjoys her workouts, and her friends and family have all responded positively.
“I would highly recommend this experience to anyone wanting an uplift!”
HAIR: When I first met Norma, we chatted about her commitment to keeping up her hairstyle and her preferences around cuts. What works best for her lifestyle is a colour that only needs to be revitalized every three months or so. I knew I needed to do something very blended to make the cool of her natural colour and the warmth of the dye work together to enhance the warmth in Norma’s skin tone.
I chose baby lights to even out the look because, like most clients, Norma had more greying in the front and less in the back. To tone her highlights, I used a soft gold Violet from the Redken Shades EQ hair gloss.
For Norma’s haircut, I decided on a graduated cut because it creates more volume in the hair. I took some volume out near her jawline and the back of her hair to create more volume on top. At the front, I added interest with a textured, choppy asymmetrical fringe.
For styling, I used the Redken Root Lifter Volumizing Spray Foam, the Redken Anti-Snap for heat protection and finished off with the Powder Grip texture powder and the Redken Triple Take 32 Extreme High-Hold Hairspray.
This was a fun haircut and it’s not going to take her a lot of work to style in the mornings. Additionally, it won’t take a lot of upkeep except for a quick fringe trim on a regular basis.
COSMETICS: To start, I applied ELF primer and ELF CC foundation for flawless skin. Norma is blessed with very nice full eyebrows. I applied ELF tinted brown brow gel to help cover, lift and keep her brows in place. Then I applied a sparkly off-white cream eyeshadow, an off-black eyeliner to the top lash line and a soft black water resistance mascara to top lashes. I applied a warm-toned rosey blush and followed up with a nude lip liner and pop of colour with a fuchsia lip: all colours to coordinate with her black and white outfit. Most of the products I used were from ELF, which stands for eyes, lips and face (and a few Burt’s Bees). It’s a very affordable makeup line, non-toxic, vegan, cruelty-free and can be purchased from London Drugs, Walmart or Superstore.
CLOTHING: Jaya Blouse, Wood Circle – A Handmade Batik Art blouse made in Indonesia with 100% plant-based rayon.
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